[c:\shamoon] 2023> Projects\Noble Cellar

Terminal Parameters:

Project: Discover The Rabbit's Curiosities

Services: Research, Art Direction, Identity, Creative Direction, Typography, Development, UX, Film, Photography.

Collaborators: Planetary Services, ABBR. Projects

Summary: The Noble Cellar offers a brand new wine & dining experience located in downtown Syracuse, NY. Listed as a historical building, thefoundation offered refuge for escaped slaves as part of theUnderground Railroad before making their way to Canada andfreedom. We were tasked to create a full brand experience that honored this history while celebrating the community with incredible menu tastings. We crafted full strategy to include branded story, social content, stationary, merchandise and website design.